The UK outdoor-wear specialist wants to plant 2 million trees every year. It becomes a part of the company’s wider aim to achieve net zero carbon emissions by 2030, “in a sustained and multi-faceted effort to reduce and offset the environmental impact of its business activities”, it said Tuesday.Working in partnership with the not-for-profit Eden Reforestation organisation, in the first 12 months of the initiative the company will plant two million mangrove trees across Madagascar and Kenya. Compared to other global forest systems, mangroves absorb two to four times more carbon, contain the highest carbon density, and when those two million seedlings are fully grown, they’ll absorb 24,600 tonnes of carbon dioxide annually, noted the company.

The Project will also support Eden Reforestation’s ‘Employ to Plant’ methodology, hiring people in local communities to plant trees so that they can begin to afford daily necessities such as food, shelter, medicine and clothing for their families.As well as the planting, Berghaus will use The Good Wood Project to celebrate and raise awareness of the local and global importance of trees. The campaign will encourage the public to do likewise, ‘growing’ a digital forest by sharing photos of their favourite trees on Instagram using the hashtag #TheGoodWoodProject.